Content Development

Digital Media Content Development

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Content Development

Behind the scenes, it involves significant research to ensure the content we create is the strongest bridge between what your audience is looking for and what content makes sense for your brand to provide. Sure, you can optimize specifically for search engines, and we do — including semantically related keywords, formatting everything correctly, etc. But when your priority is helping your audience, you’re serving Google, too. The algorithm wants to rank what’s most helpful, so that’s always our priority.

The process

On the surface, our process is deceptively simp

1. Identify gaps and opportunities in your marketing funnel.

2. Unearth the search intents of your target audience that match those opportunities.

3. Produce quality content that supplies the information being searched for and is superior to everything currently ranking in the SERPs.